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Japan's unique technology is also a big attraction for global consumers. In particular, traditional Japanese techniques such as indigo dyeing and Indian ink dyeing are highly valued. It seems that there are many global consumers who stick to Japanese brands, even at high prices, because the colors are unique to Japan and cannot be produced overseas. Combining ancient techniques with fashion transforms into cutting-edge fashion that suits modern people. In addition to the colors, the technology related to Japanese fabrics and fibers is also a point that "made in japan" attracts attention. In fact, there is a high demand for Japanese fabrics and fibers from overseas, and they are used by various brands. Of course, we are particular about quality, but many Japanese fabric manufacturers also place importance on consideration for the environment. Both high quality and eco-friendliness have been realized by developing fabrics using ecological materials while being luxurious.

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