Made in Japan brands boast tremendous trust, not only in skin care products and beauty services, but also in household appliances and daily necessities. Many foreigners seem to be able to use it with confidence as long as it is labeled as made in Japan. When you think of Japanese people, the first image that comes to mind is that they are serious and diligent. We have earned a stable trust in the fact that there are very few inferior products made in Japan. Japanese brands are also known to be expensive. One of the reasons for its popularity is that you can enjoy a special feeling by using luxury brands in your daily skin care.

The advantage of in-person shopping is that you can "try it". While online shopping is a flow of purchasing items visually on a screen, real shopping is at a physical store. In a physical store, you can buy a product knowing how the product fits you by stimulating the senses of touch and sight.

In the Omotesando area, which points from the street of Omotesando to the area around Omotesando Station, there are many brand stores. It is famous as a shopping street with select shops and well-known beauty salons. In the alley, there are many large and small general stores, apparel shops, cafes, and it is famous for its unique brands.